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Special Projects
What Corporates Want
With a new theme each time, the What Corporates Want series combines expert analysis and survey data from 25,000 in-house counsel, giving law firms the tools they need to enhance their competitiveness and capture the attention of corporate counsel effectively.
Annual intro articles
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winners tabs [create a new one for each year] AND PROMO
winners tabs [create a new one for each year] AND PROMO
Featured by year
2024
Exclusive data and in-house analysis show that law firms should work smarter, not harder, to ensure their communication has greater impact on clients
Based on surveys covering more than 25,000 in-house lawyers, the series provides insights into what law firms must score highly on when pitching to in-house counsel
Technical excellence is paramount for clients looking to hire new advisers, according to a survey of nearly 29,000 corporate counsel
Providing advice at pace will help law firms build better client relationships, according to new in-house survey data
An intimate understanding of a client’s sector is essential to winning new business, a survey of over 28,000 corporate counsel reveals
Firms with a broad geographic reach are more likely to win work, especially from global companies with high turnovers, according to survey data of nearly 29,000 corporate counsel
A majority of clients – particularly high-earning businesses – want advisers with demonstrable social credentials, according to a survey of more than 28,000 corporate counsel
A vast majority of corporates – especially smaller businesses – rely on a trusted referral when instructing external counsel, according to a survey of nearly 29,000 in-house counsel
High-earning businesses place most value on the depth of the external legal teams advising them, according to a survey of nearly 29,000 in-house counsel
Law firms that pay close attention to their client relationships are more likely to win repeat work, according to a survey of nearly 29,000 in-house counsel
Survey results of over 28,000 in-house lawyers reveal that American in-house counsel place a higher value on the reputation of external advisers than their peers elsewhere
Survey results of over 25,000 in-house lawyers show competitive pricing and transparency in billing practices can help firms win clients
Law firms that are conscious of their role in society are more likely to win work, according to a survey of over 23,000 in-house professionals
A survey of more than 25,000 in-house lawyers reveals that embracing technology could help law firms win new business
A survey of more than 25,000 in-house counsel reveals that diversity initiatives are a high priority when choosing external counsel
introducing what corporates want promo
