Franchising is one of the most effective means of exploiting intellectual property. As in any exploitation of intellectual property, an infrastructure that enables successful protection and enforcement of intellectual property rights is crucial. Singapore and Malaysia both afford a strong intellectual property regime and are ideal for franchises to thrive. However, the franchising concept involves more than just protection of intellectual property rights. There are other important issues that must be considered, in particular, an environment that nurtures the franchise industry and the relationship between franchisor, franchisee and third parties. Singapore, or more specifically, the Singapore Trade Development Board (TDB), is focusing on nurturing the franchise industry in Singapore. It hopes to achieve at least 200 home-grown franchises and 165 foreign franchises by the year 2005. The blueprint includes the following new initiatives: