Monarch Company Inc (Monarch) owns the registered trade marks "KICKAPOO" and "KICKAPOO JOY JUICE" in Singapore for "non-alcoholic beverages" . Monarch´ s predecessors had licensed National Aerated Water Co Pte Ltd (NAW) to manufacture and sell carbonated bottled drinks under the trade mark "KICKAPOO JOY JUICE" in Singapore and Malaysia. The licence was immediately terminable by Monarch should NAW use any syllable or part of the term "KICKAPOO JOY JUICE" on any goods other than those belonging to Monarch. Subsequently, NAW started bottling and selling another soft drink called "KICK" for a third party, RCC. Upon discovering this, Monarch terminated the licence. NAW nevertheless continued to bottle and sell "KICK" and "KICKAPOO JOY JUICE" soft drinks.