Generally a mark is composed of a word, logo, or a combination of both. A mark may also consist of letters, numbers, or combinations of both. The design of a logo may be an abstract design, stylization or simple reproduction of everyday objects or images. These types of marks are very familiar to the majority of consumers. However, in this age of new trends of marketing techniques and electronic commerce, the above-mentioned types of marks may no longer be enough to capture the attention of consumers.
