What are your favourite brands of tea, coffee, soft drink and whisky? If your answers are Lipton, Nescafe, Coca-Cola and Johnny Walker then your answers are not far away from those given by consumers polled in Readers' Digest's annual survey conducted in six Asian markets namely Singapore, Malaysia, Thailand, the Philippines, Taiwan and Hong Kong. Respondents were asked to rate different brands of goods and services from a range of one to five. The score would reveal the respondent's preferred brand in 37 categories which included their preferred airline, shampoo and conditioner, instant noodles, mineral water, car, watch, cooking oil, air conditioner and hotel.