Comparative advertising in Mexico is mainly regulated by the Federal Law on Consumer Protection (FLCP) and the Mexican Industrial Property Law (IPL). The FLCP protects consumers against deceptive and abusive advertisements. Article 32 establishes that the information or advertisement with respect to goods or services which is made known by any means, must be truthful, liable to be verified and exempt of texts, dialogues, sounds, images or any other descriptions which induce or may induce to error or confusion due to an inaccuracy of said texts. Since this provision deals with advertising in general, it is applicable to a case of comparative advertising when that is false.