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With many blocks on .xxx domain names expiring next year, brand owners should consider using new tools to prevent their trademarks being available to third parties

Stuart Fuller, of corporate domain name management company BrandShelter, argues that trademark protection tools such as the AdultBlock will help brand owners to protect their revenues and reputations

Brand owners assess the reputational damage if their marks are used by third parties on pornographic websites and mull the best strategy for combating infringement