Brand Management IP Focus 2008 (April 2008)

Main

Introduction: Clear guidelines needed for keyword advertising

Belgium: Shifting trade mark troubles

China: Trade mark wrongs

Germany: Crucial questions

India: The importance of brand management

Jamaica takes control

Japan: Counteracting counterfeits

Malaysia: Top of the to-do list

Mexico: The copyright risks of advertising in Mexico

Philippines: Keeping fraud in check

UK: Comparative advertising

Venezuela: The nationalization of intellectual property

Editorial

Features / Articles

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