Brand Management Focus 2005 (April 2005)

Main

Editorial

Counterfeiting: Faking it

Asset management: Making it happen

Interview: Raising the value of trade marks

Advertisement feature: EU trade mark searches made easy

Image rights overview: How to defend image rights

Australia: How consumers evaluate brand extensions

Canada: Minding your language when branding

Germany: How to get that 3D shape mark registered

India: How to gain from comparative advertising

Indonesia: Minimizing the threats to one's brand portfolio

Malaysia: The steps to effective brand management

Mexico: The state of well-known trade marks

The Philippines: A better system to fend off IP infringers

Singapore: Well-known brands enjoy better protection

United States: Using descriptive marks to one's advantage

United States: The ins and outs of US trade mark litigation

Editorial

Features / Articles

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