In a decision published on June 26 2020, the Indonesian Supreme Court affirmed a lower court’s ruling against a celebrity who sought to acquire prior rights to a disputed mark and then cancel a competitor’s trademark. The decision demonstrates some limit on the jurisdiction’s first-to-file position, which has historically been strictly applied and enforced both by courts and by the Indonesian IP Office. The Supreme Court also upheld the cancellation of some of the celebrity’s trademarks due to his previous work for the defendant as a brand ambassador, serving as a cautionary tale to potential bad faith plaintiffs.
