France: The French implementation of the EU trademarks directive

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

France: The French implementation of the EU trademarks directive

ip-policy-ghana-min-final.jpg

Order No 2019-1169 of November 13 2019 relating to trademarks incorporates Directive (EU) 2015/2436 of December 16 2015 and was published on November 14 2019.

It entered into force on December 11, with the exception of the provisions relating to invalidity and revocation procedures (these will enter into force on April 2020).

As a result of this new law, the requirement of graphic representation is no longer necessary. The absolute grounds for refusal now encompass appellations of origin, geographical indications, traditional terms for wine and traditional specialties, and earlier plant variety denominations. The provisions relating to collective trademarks have also been amended. Only applications filed from the entry into force of the order are affected.

The opposition procedure is now available for prior rights, including company names, commercial names and domain names, reputed trademarks, names, images of a public entity and trademarks filed in their own name by an agent or representative. Several earlier rights may be invoked. When applicable, proof must be provided for the five year period preceding the application date of the opposed trademark for the goods or services which serve as the basis of the opposition.

Procedural rules are also amended. These new rules concern trademark applications filed as of December 11 2019.

The FPTO will have now exclusive jurisdiction regarding actions based on absolute grounds or invalidity for non-use. The office will share jurisdiction with courts regarding actions based on relative grounds. The courts remain competent when there is a connected issue of unfair competition and in relation to infringement actions, investigative, interim or provisional measures. The action before the FPTO could be based on several grounds and/or rights.

This action will be inadmissible if, upon the request of the defendant, the opposing party cannot prove that his trademark was in use during the five year period preceding the action. He needs to prove that his trademark was used during the five year period preceding the application date of the later trademark and his trademark was registered for more than five years before this application date.

There is no limitation period attached to the invalidity action except for well-known trademarks. However, tolerance of use of the later registration for five years will make the action inadmissible.

The infringement action is extended to the offer, the placing on the market or the notable possession of packaging, labels, marks or any other support on which the trademark is attached and to merchandise in transit. The limitation period for infringement actions will now be five years from the day the right holder knew or should have known the last fact enabling him to exercise his right.

New official fees are also applicable from December 11.

Aurélia Marie

more from across site and SHARED ros bottom lb

More from across our site

Deals between five more law firms and President Trump and an antitrust lawsuit against Amgen were also among the top talking points this week
US counsel explain how they win new cleantech IP business and how they’re navigating the industry’s challenges
Leaders at the IP firms, which have joined forces with backing from a PE investor, share their vision of building the number one pan-European IP practice
Firms will steer clients towards other ways of getting quicker examinations, but fear the ramifications of the USPTO’s decision
Melissa Haapala added that returning to client advocacy and the chance to work on patent litigation were reasons for returning to private practice
Michelle Clark, who has a generalist litigation background, plans to focus on IP disputes at Alston & Bird
Philips and Vivo have entered into a licensing agreement, putting an end to a five-year-old telecom SEP dispute in India
Stefan Müller discusses managing deadlines, the importance of reflection, and why IP is more than just a 'nice to have'
The three founders of the IP firm’s new US offering say they plan to offer a unique proposition in a market fixated by the billable hour
The opinion provides useful guidance when it comes to how courts might consider contributory infringement, DMCA claims, and other issues in AI copyright cases
Gift this article