What Corporates Want: sector knowledge

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An intimate understanding of a client’s sector is essential to winning new business, a survey of over 28,000 corporate counsel reveals

Sukanya Sarkar

May 24, 2024

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Special Projects Special reportsWhat Corporates Want

Sukanya Sarkar

Special Projects Editor Managing IP

Sukanya manages the special projects published on Managing IP, including the IP Ones to Watch, 50 Most Influential People in IP and What Corporates Want. She also covers all IP-related issues in Asia including trademark, copyright, patent and design matters.

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What Corporates Want: sector knowledge

An intimate understanding of a client’s sector is essential to winning new business, a survey of over 28,000 corporate counsel reveals

Unlock this content.

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