Via Licensing combines with MPEG LA

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Via Licensing combines with MPEG LA

HeathHoglung.jpg
Heath Hoglund, president at Via LA in San Francisco

The combined company will be called Via LA and will be led by former Via Licensing president Heath Hoglund

Patent pools Via Licensing and MPEG LA have combined to form Via Licensing Alliance, it was revealed today, May 2.

The combined company will consolidate dozens of patent pools into one organisation.

General Electric, Philips and Mitsubishi Electric, which all had partial ownership in MPEG LA, will have a stake in the combined entity.

Patrick Patnode, president of licensing at GE Ventures; Jako Eleveld, head of IP licensing at Philips; and Keiko Higuchi, head of patent pools in the corporate licensing division of Mitsubishi Electric, will all join the board of directors.

Heath Hoglund, president of Via LA in San Francisco, told Managing IP that MPEG LA had historically been successful with video-related patent pools, while Via had with audio-related pools.

“It’s a natural combination. The companies are very complementary in a lot of ways. It’s a great fit,” he said.

Hoglund, who was previously president of Via Licensing, spoke to Managing IP from the Licensing Executives Society International’s (LESI) annual conference in Montreal.

According to Hoglund, the combined company will initially focus on bolstering MPEG LA-managed pools that provide immediate opportunities for success, including the High-Efficiency Video Coding (HEVC) pool.

“They have a long list of HEVC licensees, but there’s significant remaining opportunity.”

Hoglund added that he is keen for former Xiaomi IP head Paul Lin, who joined Via Licensing as a strategic adviser last month, to continue to advise the combined entity.

Lin has been instrumental in helping reach Chinese licensors and licensees, Hoglund noted.

“He’s been in the loop on this combination for some time, and I hope he does continue to help us. This creates a lot of new opportunities, including with Chinese manufacturers and patent owners.”

Hoglund said he first discussed the proposed combination at last year’s LESI annual conference in Venice. That meeting took place shortly after he joined Via Licensing in February 2022.

“This has been a year in the making and part of a long process. It’s something I focused on early on after taking the lead at Via,” he said.

Larry Horn is to retire as CEO of MPEG LA but will act as an adviser to Via LA.

This news comes at a crucial time for licensors and licensees.

The European Commission unveiled controversial plans last week to stamp out allegedly excessive royalty demands for standard essential patents.

Hoglund said stakeholders would still have to see how everything played out and that he couldn’t comment on the specifics of these suggested rules.

“The proposals, to me, are largely an endorsement of patent pools and very supportive of the balance we’re able to obtain,” he said.

more from across site and SHARED ros bottom lb

More from across our site

Deals between five more law firms and President Trump and an antitrust lawsuit against Amgen were also among the top talking points this week
US counsel explain how they win new cleantech IP business and how they’re navigating the industry’s challenges
Leaders at the IP firms, which have joined forces with backing from a PE investor, share their vision of building the number one pan-European IP practice
Firms will steer clients towards other ways of getting quicker examinations, but fear the ramifications of the USPTO’s decision
Melissa Haapala added that returning to client advocacy and the chance to work on patent litigation were reasons for returning to private practice
Michelle Clark, who has a generalist litigation background, plans to focus on IP disputes at Alston & Bird
Philips and Vivo have entered into a licensing agreement, putting an end to a five-year-old telecom SEP dispute in India
Stefan Müller discusses managing deadlines, the importance of reflection, and why IP is more than just a 'nice to have'
The three founders of the IP firm’s new US offering say they plan to offer a unique proposition in a market fixated by the billable hour
The opinion provides useful guidance when it comes to how courts might consider contributory infringement, DMCA claims, and other issues in AI copyright cases
Gift this article