Exclusive: Cartoon maker hits back at Peppa Pig online takedowns

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Exclusive: Cartoon maker hits back at Peppa Pig online takedowns

Peppa story-comp.jpg

SConnect has contacted the Vietnamese government following eOne’s letter about YouTube IP takedowns, in an increasingly bitter dispute

The maker of the Wolfoo cartoon has claimed that the trademark owner of Peppa Pig unfairly secured takedowns from YouTube – and has again encouraged Vietnam’s government to protect local businesses.

In a letter sent to various government ministries yesterday, November 7, Vietnam-based SConnect said eOne had “absolutely no right to implement YouTube takedown measures”.

Although eOne would request a takedown, the decision to accept or not would in reality sit with YouTube.

The letter marks the latest twist in what is becoming an increasingly vociferous spat between the pair.

Vietnam-based SConnect has been embroiled in a high-profile trademark and copyright row with eOne, which manages the intellectual property rights to the Peppa Pig franchise.

In the letter, seen by Managing IP, SConnect said responsibility for determining infringement had been pushed onto YouTube and its parent company Google, and that eOne’s takedown requests were made on false pretences.

The latest development follows an intervention from eOne last month. The entertainment company contacted Vietnam’s government to argue that courts should be the appropriate forum for resolving IP disputes.

EOne was responding to an earlier round of lobbying in which the Vietnam Digital Communications Association said YouTube takedown requests were causing heavy damage to SConnect.

EOne said at the time it had simply followed YouTube’s takedown procedures.

However, in yesterday’s letter, SConnect said eOne’s claim that it had a valid reason to request takedowns from YouTube was “completely false”. SConnect said it is the sole owner of the Wolfoo series and eOne does not own any rights to Wolfoo, including characters and sets.

However, Managing IP understands eOne has never claimed ownership of the Wolfoo content – only that the cartoon itself, including its background setting and music, infringed the company’s rights to Peppa Pig.

The SConnect letter added: “EOne is performing acts of infringement and causing serious damage to SConnect but denies the whole thing and pushes responsibility to a third party – YouTube”.

The dispute forms part of a multijurisdictional battle between eOne and SConnect. In January, eOne sued SConnect at the England and Wales High Court, alleging copyright and trademark infringement and passing off.

SConnect has also sued eOne at the Hanoi People’s Court, though Managing IP understands a claim form has not been served yet.

more from across site and SHARED ros bottom lb

More from across our site

A copyright win for AI firm Anthropic and a new executive order against law firm Jenner & Block were also among the top talking points this week
A principal at Schwegman Lundberg & Woessner explains how AI tools, including DeepIP, can position the firm to help clients
The firm explains why AI-empowered data analytics could make it a more efficient advocate for its clients
Penelope Aspinall, of IP wellbeing charity Jonathan’s Voice, explains why managers should take a three-tiered approach to looking after workers’ mental health
Heath Hoglund talks about the value proposition of patent pools and why it went ahead with its first-ever series of pool meetings in China
Ryan Richardson, Chris O’Brien, and Jean Selep of Sterne Kessler analyse the treatment of SEPs at the UPC and ITC and highlight why SEP holders and implementers should be mindful of current developments in both forums
A ruling concerning the UPC’s jurisdiction, questions over costs transparency, and a missed deadline by Amazon were among the top talking points this fortnight
Exclusive data and analysis reveal how firms can differentiate themselves when it comes to costs and value
The Berlin office will mark the firm’s fourth German base and tenth overall
As we build up to another busy year for the IP STARS rankings and Managing IP Awards, we give a rundown of some of the major IP firms and trends in the UK
Gift this article