Exclusive: Cartoon maker hits back at Peppa Pig online takedowns

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Exclusive: Cartoon maker hits back at Peppa Pig online takedowns

Peppa story-comp.jpg

SConnect has contacted the Vietnamese government following eOne’s letter about YouTube IP takedowns, in an increasingly bitter dispute

The maker of the Wolfoo cartoon has claimed that the trademark owner of Peppa Pig unfairly secured takedowns from YouTube – and has again encouraged Vietnam’s government to protect local businesses.

In a letter sent to various government ministries yesterday, November 7, Vietnam-based SConnect said eOne had “absolutely no right to implement YouTube takedown measures”.

Although eOne would request a takedown, the decision to accept or not would in reality sit with YouTube.

The letter marks the latest twist in what is becoming an increasingly vociferous spat between the pair.

Vietnam-based SConnect has been embroiled in a high-profile trademark and copyright row with eOne, which manages the intellectual property rights to the Peppa Pig franchise.

In the letter, seen by Managing IP, SConnect said responsibility for determining infringement had been pushed onto YouTube and its parent company Google, and that eOne’s takedown requests were made on false pretences.

The latest development follows an intervention from eOne last month. The entertainment company contacted Vietnam’s government to argue that courts should be the appropriate forum for resolving IP disputes.

EOne was responding to an earlier round of lobbying in which the Vietnam Digital Communications Association said YouTube takedown requests were causing heavy damage to SConnect.

EOne said at the time it had simply followed YouTube’s takedown procedures.

However, in yesterday’s letter, SConnect said eOne’s claim that it had a valid reason to request takedowns from YouTube was “completely false”. SConnect said it is the sole owner of the Wolfoo series and eOne does not own any rights to Wolfoo, including characters and sets.

However, Managing IP understands eOne has never claimed ownership of the Wolfoo content – only that the cartoon itself, including its background setting and music, infringed the company’s rights to Peppa Pig.

The SConnect letter added: “EOne is performing acts of infringement and causing serious damage to SConnect but denies the whole thing and pushes responsibility to a third party – YouTube”.

The dispute forms part of a multijurisdictional battle between eOne and SConnect. In January, eOne sued SConnect at the England and Wales High Court, alleging copyright and trademark infringement and passing off.

SConnect has also sued eOne at the Hanoi People’s Court, though Managing IP understands a claim form has not been served yet.

more from across site and SHARED ros bottom lb

More from across our site

Pedro Moreira outlines proposals by INPI that look set to open a discussion regarding biological materials, extracts, sequences, genetically edited plants, and computer programs
The combined firm, which has a newly appointed IP partner in London, brings together more than 3,500 practitioners across 52 offices, with flagship hubs in Seattle, London, Sydney and New York
A host of SEP-rich law firms, both leading arguments and as intervenors, are set to feature in the UK Supreme Court’s third FRAND episode, though one ground of appeal has been settled
Law firms are investing in generative engine optimisation and boosting their online presence in the hope of gaining a new client base
A decision on a licensing rate payable by Warner Bros and Paramount, and a survey outlining UK businesses’ lack of IP preparation ahead of launching abroad, were among other major talking points
A fresh wave of deals highlights why investors favour IP firms and why independent outfits may soon have to rethink their strategy
King & Spalding has now hired 15 partners from Winston Taylor and legacy firm Winston & Strawn in offices spanning Texas, San Francisco, and Chicago
Firm says its work with a biotech client could signal a sea change in how - and when - law firms enter the drug development process
Evan Lazerowitz, attorney in Robinson + Cole’s bankruptcy and reorganisation group, offers key takeaways for IP interested parties in bankruptcy and insolvency proceedings
While the UK sees heavy IP rankings movement, Germany’s new tiered UPC table signals a shift from early adoption to market maturity
Gift this article