Exclusive: Cartoon maker hits back at Peppa Pig online takedowns

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Exclusive: Cartoon maker hits back at Peppa Pig online takedowns

Peppa story-comp.jpg

SConnect has contacted the Vietnamese government following eOne’s letter about YouTube IP takedowns, in an increasingly bitter dispute

The maker of the Wolfoo cartoon has claimed that the trademark owner of Peppa Pig unfairly secured takedowns from YouTube – and has again encouraged Vietnam’s government to protect local businesses.

In a letter sent to various government ministries yesterday, November 7, Vietnam-based SConnect said eOne had “absolutely no right to implement YouTube takedown measures”.

Although eOne would request a takedown, the decision to accept or not would in reality sit with YouTube.

The letter marks the latest twist in what is becoming an increasingly vociferous spat between the pair.

Vietnam-based SConnect has been embroiled in a high-profile trademark and copyright row with eOne, which manages the intellectual property rights to the Peppa Pig franchise.

In the letter, seen by Managing IP, SConnect said responsibility for determining infringement had been pushed onto YouTube and its parent company Google, and that eOne’s takedown requests were made on false pretences.

The latest development follows an intervention from eOne last month. The entertainment company contacted Vietnam’s government to argue that courts should be the appropriate forum for resolving IP disputes.

EOne was responding to an earlier round of lobbying in which the Vietnam Digital Communications Association said YouTube takedown requests were causing heavy damage to SConnect.

EOne said at the time it had simply followed YouTube’s takedown procedures.

However, in yesterday’s letter, SConnect said eOne’s claim that it had a valid reason to request takedowns from YouTube was “completely false”. SConnect said it is the sole owner of the Wolfoo series and eOne does not own any rights to Wolfoo, including characters and sets.

However, Managing IP understands eOne has never claimed ownership of the Wolfoo content – only that the cartoon itself, including its background setting and music, infringed the company’s rights to Peppa Pig.

The SConnect letter added: “EOne is performing acts of infringement and causing serious damage to SConnect but denies the whole thing and pushes responsibility to a third party – YouTube”.

The dispute forms part of a multijurisdictional battle between eOne and SConnect. In January, eOne sued SConnect at the England and Wales High Court, alleging copyright and trademark infringement and passing off.

SConnect has also sued eOne at the Hanoi People’s Court, though Managing IP understands a claim form has not been served yet.

more from across site and SHARED ros bottom lb

More from across our site

Amita Haylock discusses building an integrated Asia practice as clients increasingly demand that firms combine IP, technology and data expertise
François Pochart, Grégoire Desrousseaux and Lionel Martin, long-standing figures in the firm’s patent litigation team, are set to help launch a Paris-based litigation offering
The Unitary Patent has passed 100,000 registrations, but new data raises the question of whether 30% uptake is a ceiling or a staging post for further growth, say Michael Nielsen and Darren Smyth of EIP and Andrew Samm at Patently
The new generation of in-house IP leaders want commercial judgment, accessibility and flexibility, with AI raising expectations around both fees and delivery
The firm launched a San Diego office earlier this month, but California investment and expansion is far from complete
The industry’s response to AI requires an unfamiliar ingredient as firms battle to shape their futures
The firm is looking beyond replacing recently departed talent, betting instead on senior leaders to strengthen and expand its patent litigation platform
Olga Partington, director in Sterne Kessler’s biotechnology and chemical practice group, shares why a patent's vulnerability peaks when it is young, rather than when it is most valuable, under the PTAB's new framework
IP experts gathered in San Francisco last week to discuss the changing global SEP landscape and new licensing models for AI infrastructure
SKW Schwarz partner Daniel Kendziur explains how new green claims rules are changing his workload and bringing him into direct contact with marketing, PR and government affairs teams
Gift this article