A sharp mind is an essential tool for any great trademark lawyer, and it’s a quality that Guillermo Mier Y Concha Martinez has demonstrated amply throughout his three years as a brand enforcement manager at Red Bull in Salzburg.

Mier Y Concha Martinez spent more than six years in private practice law firms in Mexico before completing a master’s in intellectual property law and knowledge management at the University of Maastricht in the Netherlands in 2019.

Since taking up his first in-house post at Red Bull the same year, he has shown an aptitude for commercial strategy to complement his extensive legal knowledge.

Mier Y Concha Martinez’s responsibilities at Red Bull include international brand enforcement issues and trademark licensing work.

His nominator describes him as extremely business oriented when it comes to finding solutions, and praises him for his quick decision making and detailed analysis.

“He has a very quick mind and locates the legal problem very fast. His analysis is very thorough and his instructions to the paralegals are very precise,” the nominator says.