Del Monte succeeds in new gTLD challenge

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Del Monte succeeds in new gTLD challenge

American food producer Del Monte has become the first party to win a legal rights objection (LRO) to a new gTLD

In a split decision published this week, a WIPO panel found that there was “something untoward” about an application for the gTLD .delmonte filed by Del Monte International, based in Monte Carlo.

Del Monte

The objector, Del Monte Corporation, owns trade marks for Del Monte in 177 jurisdictions, with use going back to 1891.

Respondent Del Monte International owns trade mark registrations for Del Monte in South Africa, which date to 1966. It has also signed three licence agreements with Del Monte Corporation regarding use of the trade mark on certain products and in certain geographical areas.

Del Monte International had applied for the .delmonte string without notifying Del Monte Corporation or any of its other licensees.

No other parties applied for the string in this round.

The panel considered eight factors in its decision, regarding the registration and use of the mark, and any rights owned by the respondent.

Two of the three-person panel, Sebastian Hughes and William Towns, agreed that the gTLD applied for “creates an impermissible likelihood of confusion between the gTLD and the Objector’s mark”.

But panellist Robert Badgley dissented, saying it was “a close case” and a few points tipped the balance in favour of the respondent: “Respondent has a bona fide basis for owning this gTLD, even if Objector would also have a had a bona fide basis if it had been the applicant for this gTLD.”

Badgley also said he had favoured the acceptance of supplemental submissions from the parties, something which the majority refused. In particular, the South African trade mark certificates were not available to the panel.

The LRO procedure enables rights owners to challenge new gTLD applications that they believe take unfair advantage of, impair the distinctive character of, or otherwise create an impermissible likelihood of confusion with their mark.

Nearly 80 LROs have been filed. So far, 30 have been decided and Del Monte is the first one in which the objection has been upheld. Four cases have been terminated.

more from across site and SHARED ros bottom lb

More from across our site

Essenese Obhan shares his expansion plans and vision of creating a ‘one-stop shop’ for clients after Indian firms Obhan & Associates and Mason & Associates joined forces
From AI and the UPC to troublesome trademarks in China, experts name the IP trends likely to dominate 2026
Colm Murphy says he is keen to help clients navigate cross-border IP challenges in Europe
With 2025 behind us, US practitioners sit down with Managing IP to discuss the major IP moments from the year and what to expect in 2026
Large-scale transatlantic mergers will give US entities a strong foothold at the UPC, and could spark further fragmentation of European patent practices
This year’s most-read stories covered uncertainty at the USPTO, a potential boycott of a major international IP conference, rankings releases, and a contempt of court proceeding
The parties have agreed on a court-guided settlement covering Pantech’s entire SEP portfolio, marking a global first
The introduction of Canada’s patent term adjustment has left practitioners sceptical about its value, with high fees and limited eligibility meaning SMEs could lose out
With the US privacy landscape more fragmented and active than ever and federal legislation stalled, lawyers at Sheppard Mullin explain how states are taking bold steps to define their own regimes
Viji Krishnan of Corsearch unpicks the results of a survey that reveals almost 80% of trademark practitioners believe in a hybrid AI model for trademark clearance and searches
Gift this article