Del Monte succeeds in new gTLD challenge

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Del Monte succeeds in new gTLD challenge

American food producer Del Monte has become the first party to win a legal rights objection (LRO) to a new gTLD

In a split decision published this week, a WIPO panel found that there was “something untoward” about an application for the gTLD .delmonte filed by Del Monte International, based in Monte Carlo.

Del Monte

The objector, Del Monte Corporation, owns trade marks for Del Monte in 177 jurisdictions, with use going back to 1891.

Respondent Del Monte International owns trade mark registrations for Del Monte in South Africa, which date to 1966. It has also signed three licence agreements with Del Monte Corporation regarding use of the trade mark on certain products and in certain geographical areas.

Del Monte International had applied for the .delmonte string without notifying Del Monte Corporation or any of its other licensees.

No other parties applied for the string in this round.

The panel considered eight factors in its decision, regarding the registration and use of the mark, and any rights owned by the respondent.

Two of the three-person panel, Sebastian Hughes and William Towns, agreed that the gTLD applied for “creates an impermissible likelihood of confusion between the gTLD and the Objector’s mark”.

But panellist Robert Badgley dissented, saying it was “a close case” and a few points tipped the balance in favour of the respondent: “Respondent has a bona fide basis for owning this gTLD, even if Objector would also have a had a bona fide basis if it had been the applicant for this gTLD.”

Badgley also said he had favoured the acceptance of supplemental submissions from the parties, something which the majority refused. In particular, the South African trade mark certificates were not available to the panel.

The LRO procedure enables rights owners to challenge new gTLD applications that they believe take unfair advantage of, impair the distinctive character of, or otherwise create an impermissible likelihood of confusion with their mark.

Nearly 80 LROs have been filed. So far, 30 have been decided and Del Monte is the first one in which the objection has been upheld. Four cases have been terminated.

more from across site and SHARED ros bottom lb

More from across our site

Firms with established sports relationships and specialised expertise are well positioned to capture the market’s expanded pool of IP work
Gunjan Paharia discusses developing RIA, an AI platform built to draw on decades of institutional knowledge, support junior lawyers, and reshape how legal teams work
A strong Canadian business helped lift profits, but the IP service group's latest results underline the pressure facing its operations in Australia, New Zealand and parts of Asia
Wins in court have been key to the six-year-old firm’s growth, as one of its founders explains
The firm’s co-CEO discusses patent litigation, collaboration with overseas colleagues and the next generation of leaders
Two recent decisions demonstrate the courts’ creativity in cutting-edge IP disputes that tested their jurisdictional powers
Aditi Verma Thakur, managing partner at Aishani Partners, discusses 5 am wake-ups, working with high-performing professionals and staying calm under pressure
After more than three decades at Wilson Sonsini, Ian Edvalson explains why he moved to expand his life sciences transactional practice
While individual lateral hires and full-scale mergers remain popular options to scale a firm’s IP practice, recent activity indicates that a third option is proving successful
Lead King & Spalding trial lawyer says that while this is the first IP litigation defence victory for DoorDash, it certainly won’t be the last
Gift this article