Introduction: Clear guidelines needed for keyword advertising

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Introduction: Clear guidelines needed for keyword advertising

Managing IP Correspondent
April 30 2008

Keyword advertising has become lucrative for search engines, but trade mark owners are concerned about abuse of their rights. Niels Lagerkvist Lehmann of Valea in Gothenburg reviews cases in the US and Europe, and says clarification is necessary

Unlock this content.

The content you are trying to view is exclusive to our subscribers.

To unlock this content:

Take a Free Trial or Login

Topics

SwedenMIP Special FocusBrand Management IP Focus 2008 (April 2008)EuropeJurisdictions
managing-ip.png
Managing IP Correspondent
Contact
more from across site and SHARED ros bottom lb

More from across our site

Patents
clark-michelle.jpg
Alston & Bird hire anticipates IP disputes focus
Michelle Clark, who has a generalist litigation background, plans to focus on IP disputes at Alston & Bird
Rani Mehta, April 15 2025
Gift this article