IP strategy in one of the world’s fastest-growing companies

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

IP strategy in one of the world’s fastest-growing companies

Lin-Ellen-and-panel-thumb

The senior legal director of JD.com tells Managing IP about its anti-counterfeiting efforts, growth in patent applications and tips for brand owners in China

Unlock this content.

The content you are trying to view is exclusive to our subscribers.

To unlock this content:

Take a Free Trial or Login
more from across site and SHARED ros bottom lb

More from across our site

Exclusive data and analysis reveal how firms can differentiate themselves when it comes to costs and value
Gift this article