Whatever will be of B&B?

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Whatever will be of B&B?

B&B Hardware INTA 165

Trademark practitioners in the U.S. are thinking more strategically about the Trademark Trial and Appeal Board (TTAB) since the Supreme Court’s B&B Hardware v. Hargis Industries ruling in March last year. A session on Monday looked at the ruling’s impact in the U.S. and Europe

B&B Hardware INTA

The Supreme Court held that: “So long as the other ordinary elements of issue preclusion are met, when the usages adjudicated by the TTAB are materially the same as those before a district court, issue preclusion should apply.”

Moderator David Bernstein of Debevoise & Plimpton in the U.S. noted that the consequences for a refusal to ­register may now be much greater because of the risk of preclusion being found. He asked whether applicants are now more likely to seek de novo review at the district court instead of taking an appeal right up to the Federal Circuit.

“Absolutely,” said Anthony Dreyer of Skadden Arps Slate Meagher & Flom in the U.S. “There are far greater consequences now. The circumstances where a likelihood of confusion determination will have a preclusive effect is rare but certainly findings about priority of use–as we have seen already being applied–and other potentially important factual issues that could be dispositive on a subsequent infringement case, now scream for de novo review if you are on the losing side.”

Peter Harvey of Harvey Siskind in the U.S. agreed but added: “My concern is that the original conception of what the TTAB its court proceedings was designed to do will morph into something much more than that. I worry that we will see ourselves putting more resources than was even thought about in the past.”

Harvey noted that there was not much guidance in terms of cases yet. He gave a presentation revealing that seven district court trademark cases have cited B&B.

Bernstein said one of the great benefits of litigating at the TTAB is it is much more limited, with little discovery and no actual trial in many cases.

The TTAB itself may also have to adjust. Gerard Rogers, its chief judge, said the B&B ruling was positive for the Board. “It is not true that judges ran around high fiving each other, but that’s mostly because they work at home so I had no one to high five,” he joked. He said the TTAB is not planning any changes as a result of B&B, including to its recently-published proposed rule changes.

The Supreme Court recognized that preclusion will be very rare in confusion cases, but it is more likely in other issues such as priority, fraud, genericness and functionality. “There’s no doubt that, at minimum, B&B changes the calculus for those involved in Board proceedings,” said Rogers.

He added, however, that increasing the discovery taken was not necessary or ­useful, and neither was having more evidence on us: “So there is little reason to change the trial strategy.”

Anna Carboni of Redd Solicitors in the U.K. gave an overview of similar case law in Europe. Her conclusions were that: oppositions proceedings are not binding but they may influence a later tribunal, so practitioners should be careful not to contradict themselves; invalidity proceedings may be binding, even where you don’t expect it, so think carefully about the possibility of a later attack on use; and IPO proceedings remain much more streamlined and cheaper than court proceedings, but don’t be too reluctant to treat them like litigation in an appropriate case.

more from across site and SHARED ros bottom lb

More from across our site

Deals between five more law firms and President Trump and an antitrust lawsuit against Amgen were also among the top talking points this week
US counsel explain how they win new cleantech IP business and how they’re navigating the industry’s challenges
Leaders at the IP firms, which have joined forces with backing from a PE investor, share their vision of building the number one pan-European IP practice
Firms will steer clients towards other ways of getting quicker examinations, but fear the ramifications of the USPTO’s decision
Melissa Haapala added that returning to client advocacy and the chance to work on patent litigation were reasons for returning to private practice
Michelle Clark, who has a generalist litigation background, plans to focus on IP disputes at Alston & Bird
Philips and Vivo have entered into a licensing agreement, putting an end to a five-year-old telecom SEP dispute in India
Stefan Müller discusses managing deadlines, the importance of reflection, and why IP is more than just a 'nice to have'
The three founders of the IP firm’s new US offering say they plan to offer a unique proposition in a market fixated by the billable hour
The opinion provides useful guidance when it comes to how courts might consider contributory infringement, DMCA claims, and other issues in AI copyright cases
Gift this article