Read the highlights from the INTA Annual Meeting

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Read the highlights from the INTA Annual Meeting

INTA day 3 165

More than 10,000 trade mark practitioners – a record – were in Orlando for the INTA Annual Meeting this week. Managing IP was there, reporting from the sessions and publishing interviews with in-house counsel, IP office officials and INTA executive team members

INTA Daily News day 3

Managing IP published the INTA Daily News newspaper in Orlando this week. You can download all five issues here.

The articles were also published on managingip.com

Some of the highlights are below:

The trademark cases to watch in the US

Top cases include In re Tam, Pro Football, and Belmora.

Whatever will be of B&B?

Trademark practitioners in the US are thinking more strategically about the Trademark Trial and Appeal Board (TTAB).

May the enforcement be with you

In-house counsel for some of the biggest names in their respective businesses shared their best strategies on enforcing brands in the digital environment in a panel.

Protecting IP in a 3D printed future

3D printing might just change everything. At least John Hornick, who leads Finnegan’s 3D printing working group and wrote 3D Printing Will Rock the World, certainly thinks so.

Tarnishment and free speech debated

Professor Glynn S. Lunney Jr. and Antoine Gautier-Sauvagnac dueled over tarnishment law in INTA’s Annual Professor vs. Practitioner Debate.

Professors debate nontraditional marks

Sound, shape and color are some of the nontraditional signs that are now accepted as trademarks in many jurisdictions. Does this stifle lawful competition and communication?

How brands can make friends and influence people online

The opportunities and dangers of brands interacting on social media were discussed in a session “Beyond Native Advertising: The Line Between Social Media Posts and Advertising”.

Make the fans your friends

Interaction via the Internet and social media has fundamentally changed the relationship between brand owners and fans in the entertainment industry, argued keynote speaker and entertainment industry executive Diane Nelson.

Last call for comments on TTAB rule changes

Gerard Rogers, Chief Administrative Trademark Judge at the Trademark Trial and Appeal Board, gave an update on the Board’s proposed rule changes during the USPTO Users’ Meeting.

Judges consider disparagement versus free speech

A session examining the interaction between trademarks and free speech included judges from three jurisdictions offering their perspectives on some hot-button issues and how their respective courts approach them.

We interviewed INTA President Ronald van Tuijl, CEO Etienne Sanz de Acedo, and Senior Director of Government Relations Deborah Cohn.

We also published profiles of the in-house counsel of Hard Rock, Perry Ellis, Office Depot and Zumba. In addition, we heard updates from IMPI Director General Miguel Margáin, IPOPHL’s new Director General Josephine Rima Santiago, and ARIPO Director General Fernando dos Santos.

Download and view the PDFs to see the popular vox pop interviews, highlights from Twitter roundup (you can see all tweets from the event with the hashtag #INTA16) and photos from many of the INTA and affiliate receptions.

IP Stars cards

The Exhibition Hall was busy. Managing IP had a booth stocked with magazines and handbooks, which also gave the chance to meet some of the 14 staff we had at the event

This year we also had a special treat for those listed as IP Stars – sets of baseball-style cards. These proved a very popular addition among the trade mark practitioners lucky enough to have their face on a card.

more from across site and SHARED ros bottom lb

More from across our site

Tilleke & Gibbins topped the leaderboard with four awards across the region, while Anand & Anand and Kim & Chang emerged as outstanding domestic firms
News of a new addition to Via LA’s Qi wireless charging patent pool, and potential fee increases at the UKIPO were also among the top talking points
The keenly awaited ruling should act as a ‘call to arms’ for a much-needed evolution of UK copyright law, says Rebecca Newman at Addleshaw Goddard
Lawyers at Lavoix provide an overview of the UPC’s approach to inventive step and whether the forum is promoting its own approach rather than following the EPO
Andrew Blattman, who helped IPH gain significant ground in Asia and Canada, will leave in the second half of 2026
The court ordering a complainant to rank its arguments in order of potential success and a win for Edwards Lifesciences were among the top developments in recent weeks
Frederick Lee has rejoined Boies Schiller Flexner, bolstering the firm’s capabilities across AI, media, and entertainment
Nirav Desai and Sasha S Rao at Sterne, Kessler, Goldstein & Fox explore how companies’ efforts to manage tariffs by altering corporate structures can undermine their ability to assert their patents and recover damages
Monika Żuraw, founder of Żuraw & Partners, discusses why IP should be part of the foundation of a business, and taking on projects that others walk away from
Lawyers say attention will turn to the UK government’s AI consultation after judgment fails to match pre-trial hype
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