Read the highlights from the INTA Annual Meeting

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Read the highlights from the INTA Annual Meeting

INTA day 3 165

More than 10,000 trade mark practitioners – a record – were in Orlando for the INTA Annual Meeting this week. Managing IP was there, reporting from the sessions and publishing interviews with in-house counsel, IP office officials and INTA executive team members

INTA Daily News day 3

Managing IP published the INTA Daily News newspaper in Orlando this week. You can download all five issues here.

The articles were also published on managingip.com. 

Some of the highlights are below:

The trademark cases to watch in the US

Top cases include In re Tam, Pro Football, and Belmora.

Whatever will be of B&B?

Trademark practitioners in the US are thinking more strategically about the Trademark Trial and Appeal Board (TTAB).

May the enforcement be with you

In-house counsel for some of the biggest names in their respective businesses shared their best strategies on enforcing brands in the digital environment in a panel.

Protecting IP in a 3D printed future

3D printing might just change everything. At least John Hornick, who leads Finnegan’s 3D printing working group and wrote 3D Printing Will Rock the World, certainly thinks so.

Tarnishment and free speech debated

Professor Glynn S. Lunney Jr. and Antoine Gautier-Sauvagnac dueled over tarnishment law in INTA’s Annual Professor vs. Practitioner Debate.

Professors debate nontraditional marks

Sound, shape and color are some of the nontraditional signs that are now accepted as trademarks in many jurisdictions. Does this stifle lawful competition and communication?

How brands can make friends and influence people online

The opportunities and dangers of brands interacting on social media were discussed in a session “Beyond Native Advertising: The Line Between Social Media Posts and Advertising”.

Make the fans your friends

Interaction via the Internet and social media has fundamentally changed the relationship between brand owners and fans in the entertainment industry, argued keynote speaker and entertainment industry executive Diane Nelson.

Last call for comments on TTAB rule changes

Gerard Rogers, Chief Administrative Trademark Judge at the Trademark Trial and Appeal Board, gave an update on the Board’s proposed rule changes during the USPTO Users’ Meeting.

Judges consider disparagement versus free speech

A session examining the interaction between trademarks and free speech included judges from three jurisdictions offering their perspectives on some hot-button issues and how their respective courts approach them.

We interviewed INTA President Ronald van Tuijl, CEO Etienne Sanz de Acedo, and Senior Director of Government Relations Deborah Cohn.

We also published profiles of the in-house counsel of Hard Rock, Perry Ellis, Office Depot and Zumba. In addition, we heard updates from IMPI Director General Miguel Margáin, IPOPHL’s new Director General Josephine Rima Santiago, and ARIPO Director General Fernando dos Santos.

Download and view the PDFs to see the popular vox pop interviews, highlights from Twitter roundup (you can see all tweets from the event with the hashtag #INTA16) and photos from many of the INTA and affiliate receptions.

IP Stars cards

The Exhibition Hall was busy. Managing IP had a booth stocked with magazines and handbooks, which also gave the chance to meet some of the 14 staff we had at the event. 

This year we also had a special treat for those listed as IP Stars – sets of baseball-style cards. These proved a very popular addition among the trade mark practitioners lucky enough to have their face on a card.

more from across site and SHARED ros bottom lb

More from across our site

McDermott Will & Schulte lawyers explore why the UPC is seeing rapid adoption by medtech for fast-moving disputes, while pharma and biotech take a cautious, selective approach over revocation risks
IP firms may be growing more comfortable with external capital, but uncertainty over who could ultimately own the business is complicating the investment pitch
The former Western District of Texas judge addresses perceptions of his courtroom, reveals what comes next as he returns to practice at A&O Shearman and explains why marathon running is ‘cathartic’
International Anti-Counterfeiting Coalition says it has been blocked from hosting its annual event in the city, ending a long tradition of holding the gathering in the days leading up to INTA’s flagship event
The ITC is a powerful tool for litigators, practitioners say, as the threat of an exclusion order on a critical tech component could mean disrupting the entire data centre's operations
Anna Toh plans to expand Rajah & Tann’s soft IP capabilities, leveraging its Southeast Asia network to support clients on cross-border portfolio management and commercial strategy
The Canadian boutique’s new IP lead says he wants to build a tech-enabled IP practice aimed at giving startups senior expertise away from the traditional ‘big law’ set-up
Qantm IP’s acquisition of Henry Goh & Co shows shifting attitudes towards private equity, with firms increasingly viewing external backing as a normal route to expansion rather than a source of concern
The firm’s involvement in prominent AI cases drew litigator Christian Mammen to join from Womble Bond Dickinson, as US firms continue to bolster AI-focused practices
Two judicial appointments confirmed in Paris and Mannheim, while cross-border injunctions and high-profile procedural rulings keep major patent practices occupied
Gift this article