At adidas, Behean was responsible for a portfolio of around 11,000 trade marks for brands including adidas, Reebok, Rockport and 5:10. He developed a specialisation in non-traditional marks, notably the adidas three-stripes mark.
He also oversaw an anti-counterfeiting programme which saw some 12 million items seized each year, and commercial matters such as licensing, acquisitions and tax structuring.
Before joining adidas, he qualified with Linklaters and spent 11 years at Slaughter & May.
