JULY / AUGUST 2008
Prepare for the domain name explosion
Are you ready for a world with 500 top-level domains? You should be. James Nurton reports from the ICANN meeting in Paris
| New TLDs |
Organizations that have already indicated an interest in applying for the new gTLDs are largely seeking geographical terms or generic names. Those backing city names argue that they will restore unique identities for individuals and businesses in those cities, especially in cases where globalization has had an impact on the appeal of the city. Some of the proposed TLDs are:
.berlin
.paris
.nyc
.fam
.africa
.arab
However, many more applicants may choose to bid once the rules become clear and publicity about the new gTLDs increases. In particular, it remains to be seen whether many individuals and companies will want to own their own gTLDs (such as .google, .amazon, .smith or .patel). |
Today, there are 20 generic top-level domains (gTLDs), such as .com, .net and .org. But, following a decision last month by ICANN, the body that regulates domain names, in as little as two years there could be 200, or even 2,000 gTLDs. And, with each domain a potential shop-window for consumers looking for companies or brands, trade mark owners need to monitor the potential new launches carefully – both to identify business opportunities and to guard against cybersquatting and brand abuse.
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