JUNE 2008
Taiwan's businesses learn to build IP value
Horng-Dar Lin explains how Taiwanese companies that used only to manufacture for foreign businesses are developing their own brand identities
| One-minute read |
| Taiwan has developed a strong reputation as an outsourcing hub for manufacturing, particularly in the electronics industries. But with other countries in the region competing fiercely on price, a number of companies are looking to develop their own brands and IP strategies to move up the value chain. The best known example so far is the notebook computer maker Acer, which is now the third largest computer maker in the world by sales. Horng-Dar Lin reveals the strategies Taiwanese companies are using, such as spinning off a separate company to do the manufacturing for overseas brand owners, developing new distribution chains and using patent portfolios more aggressively to carve out a niche in the market |
For more than twenty years, Taiwan has been recognized as one of the world's leading original equipment and original design manufacturers, especially in electronics. For example, in 2007 11 categories of information-technology products manufactured by Taiwanese companies were ranked number one in world sales by the Institute for Information Industry of Taiwan. These products included motherboards, notebooks, liquid crystal display monitors, computer monitors, digital subscriber line customer premise equipment and wireless local area network area devices – not to mention Taiwan's highly successful semiconductor industry.
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