JUNE 2008
A domain name policy in 10 easy steps
Gretchen Olive provides a list of stages that every brand owner should consider when drawing up a corporate domain name policy
| One-minute read |
| Most companies do not have a written domain name policy. This often leaves staff, management and contracted third partners in the dark as to the who, what, when, how and why of domain name management within an organization. But today more than ever it is critical for companies to transcend departmental boundaries and constraints and develop a comprehensive policy to secure, promote and protect their brands online. A domain name policy development process will add discipline, visibility and accountability to the promotion and protection of your corporate identity and brands online. This 10-step process covers goals, responsibilities and overall strategy as well as day-to-day operations, budget, reporting and review. It should improve the health of your brands and benefit the bottom-line. |
Over the years, companies have gone to great lengths to meticulously create and administer trade mark programmes that identify the circumstances in which a brand is trade marked, how it should be monitored and the mechanisms that should be employed for enforcement. However, to date many companies have not been as disciplined and have not dedicated comparable time and resources to defining a domain name policy. But why?
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