The penalty was confirmed by Court of Appeals in a decision dated November 19.
The Court upheld the Manila Regional Trial Court’s 2004 conviction of Richard Chua and increased the sentence from two years in prison to an indeterminate sentence of between two and five years.
The case was initiated by Jollibee, a Philippines-based fast food chain. The Court decided that, although Chua was selling different products, the Jollibee trade mark is well-known and so his action still amounted to a violation of the country’s IP code.
